{
  "meta": {
    "title": "Side Desk: AI operators, not AI consultants",
    "description": "Side Desk is an AI operations practice. We run our own businesses on AI every day, and we install the same machinery in yours.",
    "email": "hello@sidedesk.co"
  },
  "nav": [
    {
      "label": "How we work",
      "href": "#how"
    },
    {
      "label": "Principles",
      "href": "#principles"
    },
    {
      "label": "Outcomes",
      "href": "#outcomes"
    },
    {
      "label": "Proof",
      "href": "#proof"
    }
  ],
  "sprintEmail": {
    "subject": "Working sprint",
    "body": "We'd like to talk about a two-week working sprint.\n\nCompany:\nThe work we want a system to take on:\nTools we use today:\n"
  },
  "facts": {
    "firstSystemWeeks": 2
  },
  "hero": {
    "image": null,
    "imageAlt": "",
    "imagePosition": "50% 50%",
    "imageCredit": "",
    "eyebrow": "AI operators, not AI consultants.",
    "headlineLines": [
      "Most AI pilots",
      "never reach",
      "production."
    ],
    "subhead": "Side Desk is an AI operations practice. We run our own businesses on AI every day, and we install the same machinery in yours.",
    "primaryCta": "Start with a working sprint",
    "secondaryCta": {
      "label": "See how we work",
      "href": "#how"
    }
  },
  "stats": {
    "label": "Track record",
    "figures": [
      {
        "figure": "20+ years",
        "label": "operating companies with AI in production"
      },
      {
        "figure": "0 slideware",
        "label": "every engagement ships a working system"
      },
      {
        "figure": "2 weeks",
        "label": "from first call to a system in production"
      }
    ],
    "trust": "Your data stays yours. We work inside the tools you already use. Nothing ever trains on your business."
  },
  "embed": {
    "label": "Inside your team",
    "headingLines": [
      "We sit inside",
      "your operation."
    ],
    "body": "We build in your systems, not ours. We work in the tools your team already uses, next to the people who will run what we build, and we leave it running there."
  },
  "featureStack": {
    "label": "How we work",
    "features": [
      {
        "tab": "Strategy",
        "headingLines": [
          "Inside your",
          "team, not",
          "outside it."
        ],
        "body": "The AI market is crowded with advisors who have never operated a business. We are not in that market. Side Desk is run by operators who rely on AI to run their own companies. We set strategy from inside your team, next to the people who will run what we build, and it is strategy we would bet our own operations on."
      },
      {
        "tab": "Build",
        "headingLines": [
          "Systems that",
          "survive",
          "production."
        ],
        "body": "We ship systems, not decks. Every engagement ends with something running inside your business. An agent doing real work. A workflow your team opens every morning. A dashboard that answers questions before meetings. If it cannot survive contact with your actual operations, we do not ship it."
      },
      {
        "tab": "Operate",
        "headingLines": [
          "We stay until",
          "you don't",
          "need us."
        ],
        "body": "We install the system, show your team how to run it, and leave documentation a new hire could follow. Most clients keep us around for the next problem. None of them need us to keep the lights on."
      }
    ]
  },
  "principles": {
    "label": "Principles",
    "headingLines": [
      "Everything",
      "you need.",
      "Nothing",
      "you don't."
    ],
    "items": [
      {
        "title": "Fixed scope, fixed price.",
        "body": "You pay for a system that ships and works, not for hours on a clock."
      },
      {
        "title": "Built inside your tools.",
        "body": "We work in the software your team already uses. No rip-and-replace, and no new platform to learn."
      },
      {
        "title": "Your data stays yours.",
        "body": "Nothing we build trains on your business. Your data never becomes someone else's product."
      },
      {
        "title": "Live in weeks.",
        "body": "The first working system goes live in 2 weeks. Then we measure what it earned."
      }
    ]
  },
  "outcomes": {
    "label": "Outcomes",
    "headingLines": [
      "AI that",
      "earns its",
      "keep."
    ],
    "items": [
      {
        "title": "Take back the busywork.",
        "body": "The routine work consuming your best people's weeks gets handled by systems that don't sleep, and your people get their judgment back."
      },
      {
        "title": "Scale your best operator.",
        "body": "The know-how locked in your sharpest person's head becomes machinery the whole company can run on."
      },
      {
        "title": "Know what it earned.",
        "body": "Every system ships with measurement built in, so the return is a number, not a feeling."
      }
    ],
    "meter": {
      "people": 8,
      "hours": 6,
      "rate": 75,
      "weeks": 48,
      "note": "Change the numbers to price your own routine work. Counted over 48 working weeks."
    }
  },
  "sectors": {
    "status": "final",
    "label": "Who we work with",
    "items": [
      "Professional services",
      "Healthcare operations",
      "Logistics and operations-heavy businesses",
      "PE portfolio companies"
    ]
  },
  "proof": {
    "label": "Proof",
    "headingLines": [
      "Run by operators,",
      "proven in production."
    ],
    "commitments": [
      {
        "claim": "Every engagement is led by an operator.",
        "detail": "Work is never handed to juniors."
      },
      {
        "claim": "Every method is used in our own businesses first.",
        "detail": "Nothing we sell is theory."
      },
      {
        "claim": "Every system ships with measurement.",
        "detail": "If it didn't earn its keep, you'll know."
      }
    ],
    "clientOutcomes": [],
    "technical": {
      "status": "final",
      "label": "Under the hood",
      "items": [
        {
          "term": "Integrations",
          "detail": "We build on the systems you already run and connect through their own APIs and permissions, so there is no new platform to adopt."
        },
        {
          "term": "Security",
          "detail": "Your data stays in your accounts, under your access controls. Nothing we build trains a model on your business."
        },
        {
          "term": "Evaluation",
          "detail": "Every AI step is tested against real examples from your work before it goes live, and tested again whenever it changes."
        },
        {
          "term": "Measurement",
          "detail": "Each system reports what it handled and what it saved, so the return is a number you can check."
        }
      ]
    }
  },
  "cta": {
    "label": "Contact",
    "headingLines": [
      "Ready to put",
      "AI to work?"
    ],
    "body": "Start with a two-week working sprint. We build one real system inside your business, and you keep it either way.",
    "button": "Book a working sprint",
    "ownership": "You own everything we build: the systems, the code, the IP and the documentation.",
    "agreement": {
      "status": "final",
      "label": "Our standard working agreement",
      "items": [
        "Fixed scope, agreed up front.",
        "A working system before final payment."
      ]
    },
    "price": 5000
  }
}